Thu. Oct 1st, 2020


  • Unlocking development: How sustainable products are changing the video game

    Having really collected numerous plastic bottles from our beaches, MAS worked to include the recuperated plastic into our worth chain by innovating products made from 100% recycled, locally sourced yarn, from recycled ocean plastic. The outcome of this innovation was 35,000 backyards of recycled polyester from 36,000 FAMILY ANIMAL bottles from our own oceans in 2019, and producing the 2019 Sri Lanka Cricket World Cup jersey with this groundbreaking material

    Making sustainable products involves dealing with the developing requirements of clients with products that benefit them. Insulated conductive wire woven into the material uses active heat development that allows users to manage their own personal micro-climate in countries with cold winter seasons

    Merely a couple of years earlier, sustainability was a fantastic thing to do– the “best thing” to do. Whether it was producing sustainable work environment practices or developing sustainable energy services, services embarked on these efforts believing that it made a favorable impact on its people, treatments, and track record.

    Today, sustainability is essential for survival. Be it a private, a business, a nation, or the world– accepting sustainable methods of working and living is non-negotiable. With elevated carbon emissions, melting ice caps, increasing sea levels, and increasing occurrences of wildfires, the trajectory of our influence on the world reveals that deliberate, urgent action is important.

    The function and responsibility of makers

    As making services, we have a task not simply to incorporate sustainability into our own operations, however similarly to benefit from our unique position as a depended on partner to affect brand and providers to alter the technique clothes is made, distributed and used. Our customer base has developed enormously over the last number of years into an informed and conscious audience who are significantly mindful of the social and eco-friendly aspects that affect our world.

    As the makers of items, we have the ability to affect the suppliers and the brand names we handle by affecting the treatment of worth conversion from raw material to item. In this conversion, we need to consider how to establish worth for all stakeholders, including ourselves as the makers of the product, in addition to the brand names, the supply chain, and of course the customers.

    Opening sustainable advancement

    While innovating sustainable items is significantly winding up being a tactical continue the part of brands and makers, there are many enablers that are required to open the real capability of this effort. To begin with, it needs to be integrated into the nucleus of the organisation’s thinking and technique. Sustainable product approach and style require to interact; one can not be unique of the other. Second of all, strong policies are required to guarantee that sustainability is ruled out an ad-hoc effort nevertheless something that is essential to the organisation.

    Investments are another important piece of this effort. Sometimes, the roi might appear risky, or might not be instant. Throughout such times, leaders must have the ability to take that leap of faith, taking a calculated threat in order to produce the modification that you think in.

    The ideal mix of skill is another essential element of driving sustainable innovation. The skill that you draw in need to have the drive to produce the modification that organization thinks in. This involves getting ready the ideal skill with the best capability, and motivating them through a vibrant vision, objectives and the best incentives. When advantage systems are connected to performance, workers are inherently motivated to drive that adjustment.

    The last piece of the puzzle is culture; we need to consider how we would establish the culture of advancement, sustainability and favorable change right from the point of generate ability into the organisation. A sustainability driven culture offers prospective employees something that exceeds conventional value such as advantage, settlement, and other advantages.

    It uses staff members a bigger function to believe in and feel connected to through worths that are really essential to them as individuals. A company might talk about sustainability, but if it is not able to resonate with what encourages its employees, then the credibility of the connection in between business and employee is lost.

    Development: Where do we fail? How do we be successful?

    Even with a lot of these crucial enablers in place, sustainable advancement is still a location where the majority of us have in fact seen or experienced barriers. Substantial obstacles and chances that producers face in this location associate with stakeholder alignment, scalability, keeping quality, expense, and building brand equity.

    Getting the values of all stakeholders to correspond is indeed a barrier in driving sustainable development from a principle to a finished item. From the makers, to the service providers, and the client brand, if the dedication from all partners do not line up, it establishes an inequality in between issues and can cause traffic congestion or eventually the failure of jobs.

    Scale also plays a vital role. Big brands have the power to affect the scale at which we can approach sustainable development. Scale can drive margins, volume, and consistency, supplying brands the power to take a tactical, lasting view to acquire sustainable products, and bring makers and suppliers along on the journey.

    Another element is making sure that sustainable products carry out too or far better than normal items. For instance, particularly in the intimate apparel market where we produce body contact garments, if the quality, hand feel, and performance of a recycled product is not up to par with a typical product, the product will not meet customer expectations.

    Millennials and Gen Z-ers comprise the area that drives sustainable items and purpose-driven brand names, nevertheless they are not able to afford a premium cost. Therefore, the success of sustainable products depends considerably on their ability to stay cost efficient and use the very best worth to the driving sector. With other customer sectors, a premium may be managed simply if the item develops real worth and can offer a concrete differentiator in the market.

    Another important component of success is the capability to more effect the client hunger for sustainable items through real storytelling. As makers and brands, we can develop trademark name equity through genuine messaging. We have seen how emotional, real stories have actually impacted the world, and this encourages us to build emotional worth for our brands by truthfully sharing stories about subjects that we and our customers are enthusiastic about.

    The function of cooperation vs. competitors

    In the past, ‘innovation’ has always had a component of mystery and discretion, and the race to be at first has been of utmost significance. Claiming the copyright of a certain development has actually been the issue to acquire that competitive advantage. So what does this mean for innovating sustainable items? Where is the balance in between securing competitive benefit and truthfully sharing innovations for the greater good of the world?

    When a product comes to life, there is an expectation of industrial return on the investments made in regards to innovation, time, effort, skills, and copyright. But these need not be barriers to producing shared value and opening true capability. If partners and stakeholders have a normal goal, it is possible to discover a collective location, which does not oppose the industrial worth that we need to develop.

    Open development platforms allow partners to interact with due understanding, where the designer could get advantages such as being acknowledged as the very first mover or getting exclusivity for a time period. Open discussion and shared goals can make it possible for effective methods to work together and innovate together, while likewise promoting a healthy level of rivals.

    What does the future hold?

    In the fashion industry, we have in fact seen numerous popular trademark name making devotions on sustainability prior to COVID-19 overtook the world. With the subsequent slump in the industry, it appeared not likely that the exact same dedications would remain in area as brands had a hard time to stay above water.

    Nonetheless, the truth has been the reverse. The unpredictability caused by the pandemic paired with the renewal of social justice motions across the globe has shined a spotlight on brand names that represent something greater than design or incomes. The client appetite for sustainable items has increased and the level of aggressiveness with which clients are driving sustainability within the marketplace has gotten considerably. We have actually seen that mindset can alter within hours and days, and while financial investments do not open at the specific very same speed, the extended community of makers, suppliers, and other partners ought to prepare tactically to prevent falling behind the curve.

    The chance for all of us is that this shift has motivated all stakeholders to move with equivalent aggressiveness and work together to drive the modification needed by the customers. While this increased cravings is essential to continuing, we need to likewise guarantee that policies and standards are established to sustain this momentum along with the monetary investments and commitments made by all celebrations.

    In regards to international garments exports, Sri Lanka remains at about 1% contribution– which leaves us with 99% possibility. While there is a lot more for us to do in establishing ourselves as an essential gamer with a clear differentiator, as an industry, we have actually been dedicated to developing favorable change in concerns to our operations, individuals practices, and item advancement. Focusing on sustainable products is yet another lever that offers us the chance to establish our function as a vital influencer who can alter the approach clothing are made, sold and worn.

    The writer is the President of MAS Intimates, and a Board Member of MAS Capital and MAS Advancement. With over 17 years of experience at MAS throughout various roles in marketing and merchandising, Rajiv has been accountable for important clients such as M&S, GAP, Calvin Klein, and Victoria’s Secret. He holds a BSc. in Mathematics and Economics from King’s College, London, an MSc. in Finance from the London School of Economics and has in fact followed Executive Education programmes from the Harvard Business School and INSEAD.



A historical memorandum of understanding (MoU) was signed essentially by Ceylon Chamber of Commerce President Manjula de Silva and Afghanistan Chamber of Commerce and Investment Ceo Sayed Zaman Hashemi, seen by Ambassador for Afghanistan in Sri Lanka M. Ashraf Haidari.
The Ceylon Chamber of Commerce, with a view to construct a mutually beneficial relationship with the Afghan Chamber and to promote friendly and cordial relations between Sri Lanka and Afghanistan, signed this MoU with the Afghanistan Chamber of Commerce and Investment, on September 28, 2020.

The Afghanistan Chamber of Commerce and Financial investment is the representative body of the industrial and commercial entities of Afghanistan, established with an objective of increasing the trade circulation through creating company chances and enhancing the business environment for the economic sector.

“We have similar goals and we enter into an alliance with the Afghan Chamber in order to promote the economic sector service entities to become reciprocal partners and to extend all support, cooperation and help to each other for the total advantage of both countries,” said de Silva.

Throughout his welcome address, de Silva further stressed the importance of determining the prospective products and services to promote in Afghanistan, which has a population of over 30 million.

Signing of the virtual MoU was started by Haidari, as a result of a series of conversations held since 2019. The MoU provides for the establishment of a Sri Lanka-Afghanistan Trade Desk within both chambers, assisting execute shared business goals. Haidari

delivered the remarks after the two CEOs exchanged their views on the many company and investment chances in Afghanistan and Sri Lanka, considering the existing low volume of bilateral trade. Hence, they vowed to work with the Embassies of Afghanistan and Sri Lanka in Colombo and Kabul, to implement the MoU, for understanding the vast trade and financial investment capacity that exists in between the two South Asian nations.

“I am happy to witness the fruition of our shared hard efforts over the past year to sign this historical MoU between our 2 chambers of commerce, which I believe will work together, in collaboration with our 2 embassies here and in Kabul, to cultivate and deepen commercial ties between Afghanistan and Sri Lanka,” commented Haidari.

He likewise acknowledged the strong assistance from the leaderships of both nations for additional growth of bilateral relations, specifically full-spectrum connection for trade and financial investment, thereby forging long-lasting people-to-people ties in between Afghanistan and Sri Lanka.

The MoU seeks to enable the 2 chambers to “disseminate all such info as may be relevant to boost bilateral trade and company; initiate and promote joint ventures, partnerships and other company linkages; offer technical knowledge; arrange sees in between the 2 countries; develop proposals to speed up bilateral relations and assemble meetings, conferences and conversations”.

To that end, both sides consented to hold regular webinars, including significant financiers, to exchange organization concepts and to discuss the specifics of investment opportunities in agribusiness (tea, saffron, coconut oil, fresh fruits and dried nuts), services (competent and inexperienced labour), logistics, textiles (garments, carpets and carpets), gems (valuable and semi-precious stones), tourist, medical tourist, college tourism, as well as other sectors of shared investment interest.

It was also noted that the pending Air Providers Agreement and Trade and Financial Investment Promotion and Security Contract, when signed by both federal governments, would even more enhance and assist in bilateral trade.

The Ceylon Chamber of Commerce has currently signed 130 MoUs to broaden and even more reinforce strong relationships with overseas trade promo organisations for the advantage of business neighborhood in Sri Lanka.

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